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Ranking Reports and Export Readiness Sales teams talk a lot about scripts, demos and follow ups, but the quiet superpower behind many strong results is market intelligence. Good data about who buys, where they buy and how markets are shifting turns sales enablement from guesswork into a focused system. It helps teams stop chasing “anyone with a budget” and start going after the right sectors, in the right countries, at the right time. In this context, market intelligence tools and ranking reports become part of the core sales toolkit. They sit next to content libraries, email automation and dialers such as pipedrive caller and help sales teams understand where the next wave of deals is most likely to come from. Export-oriented companies feel this strongly: one wrong bet on a market can cost months of work, while one informed decision can open a whole new revenue stream. Below is a look at how this niche works through five companies that blend market insight with sales enablement. The first one, GetAccept, lives closer to the “deal acceleration” side, but still shows how data and intelligence can be embedded into everyday sales work. How GetAccept Connects Deal Acceleration And Market Insight GetAccept is best known as a sales enablement and digital sales room platform. It focuses on the critical stretch from proposal to closed deal, where many opportunities slow down or disappear. The platform lets teams send interactive proposals and contracts, track how prospects engage with them, and move deals forward with e-signatures and guided workflows. A few key elements stand out: • Digital sales rooms where all material for a deal lives in one place – proposals, product sheets, videos, timelines, and chat with the buyer’s team. • Content tracking, showing which pages people read, how long they stay and where attention drops off. That turns basic documents into a quiet source of market insight: repeated patterns across deals reveal what decision-makers truly care about. • Automation and templates that standardize proposals and outreach, so reps stay on message while moving faster. • Integrated e-signatures and approval flows, which remove friction at the final step of a deal. On the intelligence side, GetAccept gives sales managers a clear view of engagement across regions, sectors and account types. When teams see that certain industries spend more time on pricing pages, or that buyers in one country always ask for a specific clause, this becomes small but practical market information. Over dozens of deals, these signals add up and influence how teams prioritize segments, adjust messaging and prepare for export to new markets. In short, GetAccept turns the end of the funnel into a kind of live lab, where buyer behavior feeds back into future targeting and sales strategy. ZoomInfo And The Power Of Enriched B2B Data Where GetAccept lives close to the deal, ZoomInfo lives closer to the top of the funnel. It is widely used for its large B2B database and enrichment tools. Sales teams gain access to company profiles, direct contacts, org charts and intent signals, then plug this data into their outbound engines. ZoomInfo’s role in market intelligence looks like this: • Mapping potential markets by industry, company size and region. • Spotting clusters of similar companies that match an ideal customer profile. • Tracking buying signals such as technology used, hiring patterns or content consumption. For export-oriented businesses, this is extremely useful. Instead of picking a country based on “gut feel”, teams can check how many target accounts exist, how fast those sectors grow and how reachable the decision-makers appear. Ranking reports may then show, for example, that mid-size manufacturers in one region are far more accessible than similar firms elsewhere. Sales enablement teams use this insight to build tailored playbooks, sequences and content for the chosen markets. Kompass And Sector Based Market Ranking For Export Kompass sits at the junction of trade promotion, B2B directories and sales tools. It maintains a structured, global database of companies, grouped by detailed activity codes, products and services. On top of that data, it offers prospecting tools, rankings and export-oriented market reports. From a sales enablement point of view, Kompass helps in several ways: • It highlights which countries and regions have the highest concentration of target companies. • It supports ranking reports that compare markets by potential, competition and accessibility. • It supplies contact details and company profiles so that sales teams can immediately turn strategy into outreach. When export managers ask “Where should the next sales team be built?” or “Which region is most likely to respond to our new product line?”, these tools provide structured answers. Sales enablement content, training and scripts can then be customized per market: different objections, different regulations, different partner expectations. Kompass, in this sense, provides the map on which the sales journey is drawn. 6sense And Predictive Market Signals For Sales Teams 6sense brings a more predictive layer to sales intelligence. Instead of only telling teams who exists in the market, it tries to show who is actively researching or preparing to buy. It aggregates digital signals across the web and combines them with internal CRM data to identify accounts that are “in market”. This predictive approach supports sales enablement in a few niche ways: • It helps rank territories and segments by level of current demand, not just by size. • It points SDRs toward accounts where outreach is more likely to resonate right now. • It surfaces themes and topics that buyers are researching, which can guide content creation and messaging. For export readiness, this matters because awareness and interest rarely rise evenly across countries. Some regions may quietly start exploring a solution years before others. By watching intent signals and topic trends, sales teams can prioritize their expansion roadmap and design playbooks for markets that are “warming up”, instead of entering cold. Klue And Competitive Intelligence As Sales Content Market intelligence is not only about where to sell, but also about how the competitive landscape looks once the team is there. Klue is a platform focused on competitive intelligence, turning scattered information about rivals into structured, usable insight for sales. Its role in sales enablement is clear: • Collect data about competitors’ pricing, product updates, messaging and tactics. • Organize that data into battlecards, comparison sheets and talking points. • Feed this material into the daily tools of sales teams, so it is always close at hand. In export scenarios, the competitive picture often changes dramatically. Local champions, regional distributors and new pricing practices appear. Without structured intelligence, reps walk into conversations blind. With a tool like Klue, they receive up-to-date snapshots of the local battlefield, along with ready-to-use responses. That turns raw market information into everyday selling support. How Sales Teams Use Market Intelligence In Practice When all these tools are viewed together, a simple pattern appears. Market intelligence and sales enablement are not two separate worlds. They form a loop: Tools like ZoomInfo and Kompass help identify and rank markets and accounts. Predictive platforms like 6sense show where interest is actually rising. Competitive intelligence tools such as Klue explain how the local game is played. Deal platforms like GetAccept capture fine-grained engagement data and feedback from real opportunities. All of this information flows back into strategy, territory planning and training. In practical terms, that means: • Sales playbooks differ by country, not only by vertical. • Onboarding sessions include sections on export readiness, typical regional risks and common objections per market. • Content libraries contain localized case studies, pricing explanations and competitive one-pagers. The result is a sales organisation that does not treat “going abroad” as a leap into the dark. Each new region becomes an informed bet, backed by rankings, data and ongoing learning from real deals. Market intelligence tools may look abstract at first glance, full of charts and dashboards. Yet in the hands of a sales enablement team, they become very concrete. They decide which accounts receive a call, which sectors receive a campaign, which cities receive a first field rep. GetAccept, ZoomInfo, Kompass, 6sense and Klue all show different angles of this reality. Together, they illustrate a simple idea: export readiness is not only about logistics and compliance, but also about entering each market with eyes open and a sales team prepared for what actually awaits there.

Internationale bedrijven zijn tegenwoordig afhankelijk van veilige digitale communicatie. Elke overeenkomst, vergadering en transactie vindt plaats via netwerken die teams en partners over de hele wereld met elkaar verbinden. Naarmate gegevens tussen regio’s stromen, neemt het risico op datalekken en ongeoorloofde toegang toe. Bedrijven kunnen niet langer uitsluitend vertrouwen op traditionele IT-beveiliging; ze hebben betrouwbare, versleutelde kanalen nodig om hun activiteiten soepel te laten verlopen. Oplossingen van een vertrouwde VPN provider spelen nu een belangrijke rol bij het beschermen van deze wereldwijde uitwisselingen, waardoor organisaties informatie kunnen delen, samenwerken en met vertrouwen kunnen groeien in een verbonden markt. Vertrouwen opbouwen in wereldwijde communicatie Naarmate bedrijven uitbreiden naar nieuwe regio’s, vertrouwen ze steeds meer op digitale tools om partnerschappen, toeleveringsketens en klantrelaties te beheren. Het grootste deel van de samenwerking vindt tegenwoordig online plaats via gedeelde platforms, cloudopslag en videogesprekken. Toch brengt elke online uitwisseling het risico van onderschepping met zich mee. Wanneer partners gevoelige gegevens verzenden, moeten ze erop kunnen vertrouwen dat deze niet in verkeerde handen vallen. Daarom is veilige connectiviteit zo belangrijk. Door gegevens te beschermen terwijl ze tussen systemen worden verzonden, kunnen bedrijven vrij communiceren zonder zich zorgen te maken over lekken of storingen. Een veilige verbinding geeft beide partijen het vertrouwen dat hun samenwerking beschermd is, ongeacht de afstand tussen hen. Waarom beveiliging de productiviteit ondersteunt Beveiliging wordt vaak gezien als een obstakel dat het werk vertraagt. In werkelijkheid is het juist het tegenovergestelde. Wanneer teams niet voortdurend hoeven te twijfelen aan de veiligheid van hun systemen, kunnen ze sneller handelen en zich richten op resultaten. Versleutelde verbindingen helpen handelsgeheimen, financiële informatie en klantgegevens te beschermen tegen ongeoorloofde toegang. Dit is vooral belangrijk voor sectoren waarin gegevensbescherming wettelijk is geregeld, zoals de financiële en de zorgsector. Naleving van normen zoals de AVG is niet alleen een wettelijke verplichting; het is ook een teken van betrouwbaarheid dat langdurige samenwerkingen versterkt. Gedistribueerde teams verbonden houden B2B-bedrijven zijn in toenemende mate afhankelijk van externe en hybride teams. Ingenieurs, leveranciers en klanten werken vaak samen vanuit verschillende tijdzones. Omdat medewerkers inloggen vanuit huis, luchthavens of gedeelde werkruimtes, moet het netwerk op elk toegangspunt veilig zijn. Een sterke digitale beveiligingsstructuur maakt dit mogelijk. Het stelt geautoriseerde gebruikers in staat om veilig verbinding te maken met bedrijfssystemen zonder interne gegevens bloot te stellen. Volgens Statista werkt inmiddels meer dan een kwart van de professionals ten minste een deel van de week op afstand. Deze verschuiving laat zien hoe belangrijk veilige en betrouwbare verbindingen zijn geworden voor het handhaven van de dagelijkse bedrijfsvoering. Uitbreiden over grenzen heen zonder risico De groei van wereldwijde bedrijven hangt af van communicatie die overal werkt. Wanneer bedrijven nieuwe markten betreden of nieuwe partnerschappen aangaan, beschermt veilige connectiviteit vanaf het begin de informatiestroom. Het vermindert ook het risico op cyberaanvallen die gericht zijn op onbekende of minder goed beveiligde regionale netwerken. Een goed beschermde infrastructuur stelt teams in staat om gedeelde bestanden te openen, deals te sluiten en logistieke processen te beheren zonder angst voor inbreuken. Dit is wat internationale handel haalbaar maakt in een wereld waarin zaken sneller verlopen dan ooit tevoren. Digitaal vertrouwen als concurrentievoordeel In B2B-relaties is vertrouwen alles. Wanneer bedrijven contracten, prijsinformatie of prototypes uitwisselen, hebben ze de zekerheid nodig dat hun gegevens privé blijven. Een veilige verbinding biedt die zekerheid. Het laat partners zien dat hun informatie met zorg en professionaliteit wordt behandeld. Dat vertrouwen betaalt zich op de lange termijn terug. Bedrijven die investeren in veilige systemen bouwen doorgaans sterkere en duurzamere relaties op. Partners werken sneller samen wanneer ze weten dat de communicatie veilig en stabiel is. Balans tussen beveiliging en toegankelijkheid Beveiliging betekent niet dat alles moet worden afgesloten. Het doel is om toegang veilig te maken, niet ingewikkeld. Te veel beperkingen kunnen de voortgang vertragen en teams frustreren. Moderne digitale netwerken zijn ontworpen om informatie te beschermen en tegelijkertijd snelle en flexibele toegang te bieden aan geautoriseerde gebruikers. De juiste balans helpt wereldwijde teams om informatie vrij te delen en tegelijkertijd gevoelige inhoud te beveiligen. Het is een benadering die zowel transparantie als controle ondersteunt twee elementen die elk internationaal bedrijf nodig heeft om succesvol te zijn. Voorbereiden op de volgende fase van de wereldhandel Naarmate automatisering en verbonden systemen toenemen, zullen veilige digitale netwerken een nog belangrijkere rol spelen. Machine-tot-machinecommunicatie, cloudanalyse en realtime gegevensuitwisseling worden steeds meer de norm in sectoren zoals productie, logistiek en financiën. Al deze technologieën zijn afhankelijk van veilige connectiviteit om goed te functioneren. Zonder die veiligheid nemen de risico’s op datalekken, uitvaltijd en nalevingsproblemen aanzienlijk toe. Bedrijven die netwerkbeveiliging beschouwen als een fundament in plaats van een bijzaak, zullen in de komende jaren een duidelijk voordeel hebben. Veilige connectiviteit als groeiversneller Veilige connectiviteit draait niet alleen om verdediging. Het ondersteunt ook groei doordat bedrijven zich vrijer kunnen uitbreiden naar nieuwe regio’s, nieuwe tools kunnen inzetten en met meer partners kunnen samenwerken. Wanneer het risico op dataverlies laag is, kunnen organisaties zich richten op kansen in plaats van op mogelijke problemen. Elke succesvolle internationale samenwerking steunt op communicatie die snel, privé en betrouwbaar is. Met sterke netwerkbeveiliging kunnen bedrijven vol vertrouwen verbinding maken en wereldwijd soepel blijven samenwerken.

Let’s talk YouTube. Not cat videos and conspiracy theories, but serious business—like getting your healthcare brand noticed in a sea of content so deep it might as well have sharks. If you’re a healthcare marketer wondering how to get more views, more clicks, and maybe even a few fans, you’re in the right place. YouTube SEO isn’t rocket science, but it does take a smart strategy, a little charm, and yes—some really good keywords. Buckle up. We’re diving into the world of thumbnails, tags, and titles. Know Your Audience Like You Know Your Favourite Snack The first step to YouTube success is understanding who you’re talking to. Are they patients? Doctors? Other healthcare professionals who are 97% coffee and 3% human? Whatever the case, your content needs to speak their language. Use terms they’re searching for, answer questions they’re actually asking, and keep things engaging—because no one wants to watch a five-minute snooze fest, even if it’s packed with vital medical insights. Keywords Are King (But Don’t Be Weird About It) YouTube is owned by Google, which means your video is basically auditioning for the biggest search engine in the world. Use relevant keywords in your title, description, and tags. But don’t go full robot mode. “Healthcare marketing agency with the best healthcare marketing agency tips” is just… a cry for help. Be natural. Be helpful. And yes, be findable. Oh, and by the way, here’s a perfect example of how to use a keyword like a pro—check out this healthcare marketing agency that absolutely nails it. See what we did there? Titles That Tease, But Don’t Trick If your video is called “How to Triple Your Healthcare Leads in 3 Minutes” and it’s just a slideshow of inspirational quotes, people will leave. Fast. Your title should create curiosity, offer a benefit, and deliver what it promises. Think: “5 Healthcare Video Ideas That Actually Get Views” or “How to Build Patient Trust on YouTube Without Wearing a Lab Coat.” Bonus points if you make it punchy and clever. Your goal? Get someone to click without making them feel like they just fell for clickbait. Thumbnails That Stop the Scroll Your thumbnail is your video’s first impression. Make it count. Use bold text, expressive faces, and clear visuals. No blurry screenshots or logos floating in a sea of corporate blue. Give people a reason to pause and say, “Okay, what’s this all about?” Pro tip: Faces work great. Even better if that face is reacting dramatically. Surprise, confusion, pure joy—whatever emotion your video delivers, show it in the thumbnail. Descriptions Matter (A Lot More Than You Think) YouTube descriptions aren’t just for decoration. They help YouTube understand what your video is about. Include a short summary, your main keywords, and links to your website, social channels, and any other goodies your audience might want. This is your chance to guide viewers exactly where you want them to go. It’s also a prime place to remind people that your healthcare marketing agency understands their pain points and has the cure. See what we did again? That’s two uses—check. Tags, Hashtags, and Other Metadata Magic Tags help YouTube get your video in front of the right eyes. Use a mix of broad and specific tags—think “healthcare video marketing” and “YouTube tips for hospitals.” Hashtags can also boost discoverability. Stick a few relevant ones in your description and let the algorithm do its thing. Don’t overdo it, though. This isn’t a spelling bee. Choose a handful of powerful tags, and call it a day. Engagement Is Everything YouTube rewards videos that people interact with. That means likes, comments, shares, and watch time. Encourage viewers to like your video, drop a comment, or hit that bell icon like it owes them money. Respond to comments to build a community and keep your channel alive and kicking. Consider adding a call to action at the end of your videos too. “Visit our website,” “Download our guide,” or “Subscribe for more healthcare marketing goodness” are all great options. Keep It Consistent and Keep It Coming One hit video won’t turn your channel into a success overnight. Keep posting, keep optimizing, and keep learning. Over time, your audience will grow, and so will your impact. YouTube SEO is a long game—but trust us, it’s worth it. Ready to take your YouTube game to the next level? If you’re looking to level up your digital strategy with a proven team, head over to Signify Digital. We’re a creative healthcare marketing agency that knows how to make algorithms and audiences fall in love with your brand. Let’s turn your next video into your best yet.